The trademark AFM was filed by Affiliated FM Insurance Company, a U.S. corporation (the "Applicant"). The application was published for oppositions on February 8, 2015, and received one opposition filed on March 29, 2015 by American Franchise Marketing Limited on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued March 29, 2015
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Change of name and address of the trademark registration was recorded on September 11, 2018. Appointment and Replacement of representative of the trademark registration was recorded on May 16, 2019. Change of name and professional address of the trademark registration was recorded on August 31, 2020.